Talking about backmasking, about the Freemasons, about conspiracy theories, about puddles of water, about intelligence, about the media, about hoaxes, about intentions, about politics, about assumptions…
As human beings, we have an innate ability to make something out of nothing. We see shapes in the clouds, and a man in the moon; we take a perfectly cheerful heavy-metal record, play it backwards, and hear hidden messages about Satan. Our ability to spot patterns is what allows us to make sense of the world; but sometimes, in our eagerness, we are oversensitive, trigger-happy, and mistakenly spot patterns where none exist.
~ Ben Goldacre, Bad Science